Біжіть, коли інші зупинилися, або Як перетворити спад на підйом (російською мовою)

Как заставить неблагоприятные условия играть на Вашей стороне.
В то время, когда экономическая ситуация оставляет желать лучшего, предлагаем Вам не ждать перемен, а менять её в свою пользу самим. Ведь любой спад – это не что иное, как намёк на то, что нужно бежать там, где другие остановились. Когда большинство компаний замрёт в ожидании подходящих времён для воплощения тех или иных бизнес-идей, Вы их реализуете и получите ощутимый результат. Исходя из неустойчивости сегодняшнего, а уж тем более завтрашнего дня, предлагаем Вам воспользоваться спадом так, чтобы Ваши дела непременно пошли вверх. Представляем несколько простых рекомендаций, написанных на основе советов американского специалиста в сфере юридического маркетинга Стефана Фэирли.

Не экономьте на уровне обслуживания клиентов, наоборот, совершенствуйте его.
В то время, когда многие компании предпочтут поставить улучшение обслуживания «на паузу», Вы можете выделиться первоклассным сервисом, что позволит завоевать доверие потенциальных клиентов и укрепить отношения с уже существующими деловыми партнёрами. Думайте об этом как о Вашем уникальном конкурентном преимуществе.

Продолжайте инвестировать в маркетинг. Маркетинг - это не расходы, это инвестиции.
В то время как ваши конкуренты будут сокращать маркетинговые бюджеты, для Вашей компании это прекрасное время, чтобы продолжить его вести активней. Таким образом, Вы оставите позади конкурентов.

Посещайте с дружеским визитом всех ваших лучших клиентов каждый месяц.
Отправьтесь к ним, чтобы посмотреть, как у них идут дела, и каким образом Вы можете помочь. Зачастую люди ценят возможность поговорить в режиме «владелец бизнеса – владельцу бизнеса».

Не принимайте важных решений на основе эмоций.
В напряжённые моменты легко поступить опрометчиво. Вам лучше посоветоваться с доверенным лицом или наставником, прежде чем принимать жизненно важные решения для вашей компании.


Позаботьтесь о себе.
И последнее, что не менее важно, убедитесь, что Вы заботитесь о себе. Уделяйте достаточно времени отдыху и сбалансированному питанию, а также время от времени берите тайм-аут для пополнения своей собственной «батареи».

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