Not Gods Make Pots, or Each Lawyer Can Communicate Successfully with Business Mass Media and Look Well in Shot:-)
The legal profession influences the lawyers’ behavior and especially their speaking habits too much for various reasons, in particular:
- in their daily work the lawyers used to consider the smallest details while writing documents, agree every word with some rules, use clearly defined terms and specific words;
- the lawyers usually communicate thoughts by putting them in a quite complicated way, namely with many references to laws and regulations, using long sentences and being verbose;
- as a rule, the lawyers have a habit to play safe by avoiding unambiguous judgments and conclusions, so that none of their words could be used against them.
The aforesaid comprises an unconventional obstacle to mutual understanding between the lawyers and the business mass media.
However, it is known that the reputation of a law firm depends largely on the ability of its personnel to communicate with the business press effectively, namely:
- be of interest to the media
- establish communication with journalists correctly
- convey the key messages of the company in the form being most convenient for the journalist
- write interesting, thoughtful, but brief comments in the form required by a particular periodical
- feel free during interview, briefing or press conference
- overcome fear of microphone or camera
- possess effective debate and discussion skills on the radio airtime.
We would be glad to help you understand the work techniques of the modern media and journalists and teach to talk one language with them.
During the practical media trainings, which programs will be developed to meet the needs of your company or its key speakers, our specialists together with the professional journalists and editors of the leading business mass media will teach you to feel confident and calm in any situation of media communications.
Should the above information attract your interest, we are glad to provide any additional explanations.