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Marketing planning and strategy development

 

Our services include:


  • Prospective markets analysis (practice areas, industries, clients, etc.)
  • SWOT-analysis (the firm’s strengths and weaknesses, market opportunities and threats)
  • Recommendations on the firm’s mission and vision identification
  • Defining the firm’s business and marketing objectives and targets, strategy development
  • Development of a coordinated marketing mix of targeted tools and media to meet the firm’s objectives and implement its strategies
  • Tailoring marketing action plans and budgets (for the firm, key and prospective practice areas, individual practitioners)
  • Recommendations on how to drive through marketing plans and strategies efficiently and measure their effectiveness

 

Advantages for the professional services firms:


  • Identification of competitive advantages and key success factors
  • Definition of the firm’s strategic development path
  • Measuring progress and evaluating effectiveness of the firm’s communications, sales and developments for key stakeholders
  • Evaluation of market opportunities and threats through a detailed competitor analysis
  • Enhancing the firm’s communications via coordinated stakeholder mailings and updates on the firm’s developments and successes
  • Liaising closely with fee earners to focus their effort on product and client service to follow the firm’s general strategy
  • Increasing fee earners motivation to ensure more efficient and creative joint work
  • Regular marketing planning and resources allocation

 

 
 

Company Blog

The Partnership Happiness Formula (in Russian)
Каждый юрист мечтает стать партнером. Именно от партнерства многие юристы ожидают долгожданного «заработанного» счастья. Критерии формулы партнерского счастья глазами юриста вполне очевидны.  Партнерство глазами юриста = реализованность в профессии + де...

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5 Steps How to Start the New Year Fresh (in Ukrainian)
Коли святкові вихідні дні добігають кінця, ви залишаєтеся з новим роком наодинці. Це може бути саме той час, щоб запровадити у ваше життя оновлення,  навчитися робити буденні речі по-новому.  Ось декілька ідей, щоб надати вам імпульс. 1. Приберіть святко...

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10 Tips "Step by Step" for Lawyers Working with Linkedin (in Ukrainian)
Linkedin може стати потужним інструментом, що допоможе вам популяризувати та контролювати ваш бренд, однак лише за однієїумови – якщо ви вмієте ним користуватися.  Linkedin може допомогти вам:     Відновити старі відносини; Зміцнити існуючі відносин...

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News
LMS represented by Anna Zhadan was granted the award
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Publications
Comments by Tanya Benko , How earn law firms in Ukraine, delo.ua
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Marketing tips
Getting Started with Facebook. Summary Recommendations
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