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Marketing intelligence and CRM

 

Our services include:

 

  • Recommendations on how to develop and use the firm’s databases (CRM: key accounts, prospects, referees, sources of business generation)
  • Development of client management procedures (client intake; conflict check, consent for matter disclosure)
  • Tracking groups of contacts for common interest and trends to develop special offers, implement client events, identify opportunities for cross-selling
  • Implementation of two-way communications with main target audiences through optimisation of corporate website (RSS, news and mailings subscription, inquiry form, tracking host lists and IP-addresses)
  • Development and support of internal website to collate and store corporate knowledge (intranet: client databases, documents archive and templates, library, employee’s data, administrative procedures, office and events announcements)

 

Advantages for the professional services firms:

 

  • Development and implementation of efficient marketing intelligence systems and communications channels
  • Identification and realisation of opportunities for cross-selling
  • Establishing a unified algorithm for collation and storage of corporate information within the firm’s knowledge management system
  • Ensuring prompt access to databases and each account history at all-firm level
  • Analysis of the firm’s workload and measuring effectiveness of certain practice areas and fee earners
  • Targeting marketing and communications initiatives exclusively to meet the needs of a certain contact/group of contacts of the firm’s
  • Timely and precise delivery of the firm’s key corporate messages to ensure efficient external and internal communications

 

 
 

Company Blog

The Partnership Happiness Formula (in Russian)
Каждый юрист мечтает стать партнером. Именно от партнерства многие юристы ожидают долгожданного «заработанного» счастья. Критерии формулы партнерского счастья глазами юриста вполне очевидны.  Партнерство глазами юриста = реализованность в профессии + де...

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5 Steps How to Start the New Year Fresh (in Ukrainian)
Коли святкові вихідні дні добігають кінця, ви залишаєтеся з новим роком наодинці. Це може бути саме той час, щоб запровадити у ваше життя оновлення,  навчитися робити буденні речі по-новому.  Ось декілька ідей, щоб надати вам імпульс. 1. Приберіть святко...

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10 Tips "Step by Step" for Lawyers Working with Linkedin (in Ukrainian)
Linkedin може стати потужним інструментом, що допоможе вам популяризувати та контролювати ваш бренд, однак лише за однієїумови – якщо ви вмієте ним користуватися.  Linkedin може допомогти вам:     Відновити старі відносини; Зміцнити існуючі відносин...

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News
LMS represented by Anna Zhadan was granted the award
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Publications
Comments by Tanya Benko , How earn law firms in Ukraine, delo.ua
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Marketing tips
Getting Started with Facebook. Summary Recommendations
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