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Marketing analysis and research

 

Our services include:


  • Prospective markets analysis (practice areas, industries, clients, etc.)
  • SWOT-analysis (the firm’s strengths and weaknesses, market opportunities and threats)
  • Recommendations on the firm’s mission and vision identification
  • Defining the firm’s business and marketing objectives and targets, strategy development
  • Development of a coordinated marketing mix of targeted tools and media to meet the firm’s objectives and implement its strategies
  • Tailoring marketing action plans and budgets (for the firm, key and prospective practice areas, individual practitioners)
  • Recommendations on how to drive through marketing plans and strategies efficiently and measure their effectiveness

 

Analysis:

 

  • Specification of the firm’s strengths and weaknesses, evaluation of opportunities and threats
  • Detailed competitor analysis 
  • Client portfolio audit:
    — clients (existing, former, and prospective)
    — practice areas, industries, origin and location, retention rate, profitability
  • Determination of the main driving forces and sources of business opportunities
  • Best practices and expertise collation and audit
  • Pitch management and analysis of conversion rate
  • Market pricing, optimization of billing arrangements and procedures

 

Research:

 

  • Competitive environment
  • Prospective clients
  • Key accounts and leads
  • Industries and sectors to generate news business
  • Current and prospective market conditions in Ukraine and abroad, innovations for legal market

 

 

 

 
 

Company Blog

The Partnership Happiness Formula (in Russian)
Каждый юрист мечтает стать партнером. Именно от партнерства многие юристы ожидают долгожданного «заработанного» счастья. Критерии формулы партнерского счастья глазами юриста вполне очевидны.  Партнерство глазами юриста = реализованность в профессии + де...

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5 Steps How to Start the New Year Fresh (in Ukrainian)
Коли святкові вихідні дні добігають кінця, ви залишаєтеся з новим роком наодинці. Це може бути саме той час, щоб запровадити у ваше життя оновлення,  навчитися робити буденні речі по-новому.  Ось декілька ідей, щоб надати вам імпульс. 1. Приберіть святко...

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10 Tips "Step by Step" for Lawyers Working with Linkedin (in Ukrainian)
Linkedin може стати потужним інструментом, що допоможе вам популяризувати та контролювати ваш бренд, однак лише за однієїумови – якщо ви вмієте ним користуватися.  Linkedin може допомогти вам:     Відновити старі відносини; Зміцнити існуючі відносин...

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News
LMS represented by Anna Zhadan was granted the award
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Publications
Comments by Tanya Benko , How earn law firms in Ukraine, delo.ua
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Marketing tips
Getting Started with Facebook. Summary Recommendations
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