Svitlana Novikova is an expert in reputation audit, marketing analysis and strategic planning. She is excellent in implementation of initiatives aimed at building quality client base of law firms. A special focus of Svitlana’s expertise is development and putting info effect of target and trendy events. She has an equally successful practice in launching effective PR-campaigns.
Svitlana Novikova began her professional way in legal service business as a PR-manager at Shevchenko, Didkovskiy & Partners Law Firm (now - Asters) in 2005. As a PR-manager she facilitated successful implementation of many marketing and communications programs at the leading law firms. Before founding Legal Marketing Solutions, Svitlana headed Business Development Departments in Sayenko Kharenko and Asters. Svitlana Novikova also worked in media business as an editor for a long time. Thanks to her professional experience, dedication and ambitions of a true leader, now Svitlana heads Legal Marketing Solutions with her partner Tanya Benko.
Svitlana is perfect in English and Spanish, since she graduated from Taras Shevchenko National University of Kyiv with Master’s Degree in Foreign Languages (English and Spanish). Some time later she decided to discover the world of mass communications and took a course on techniques and technologies of mass communications and researches at the Autonomous University of Barcelona (Spain). Willing to proceed, Svitlana Novikova also received a CIM Professional Postgraduate Diploma in Marketing (Chartered Institute of Marketing, UK).
In her free time Svitlana has fancy for photography and travelling. After productive working days she enjoys her favourite music. She is also fond of cooking.